Try This Untapped Festival Sale Strategy

Want More Sales? Try This Untapped Festival Sale Strategy Specially tailored for retail Industry

Festival Season is coming, we all know it’s month away But we need to prepare for it.

Especially when you are in business or operating a retail shop.

Most of the e-commerce giants are eagerly waiting for festival season to spike up sales.

During festival time, people are always purchasing new clothes, footwear, electronics, jewelry, vehicles, and what not.

Diwali Sale Online is the biggest sales month for the e-Commerce ecosystem. E-Commerce business owners focus on the Diwali sale strategy to increase sales.

“It is estimated that `40-50 % of total annual retail sales occur during this festive season”

Let’s know how you can take up your Festival sale or online Sale to the next level by applying this amazing sales strategy

1. MANAGE OFFERS –

We love offers and discounts.

Most companies (online and offline) come up with a great discount and exclusive schemes during the festival season.

The shop provides an offer with a twist by using the Festival sale strategy.

“96% of consumers wish to utilize the best cashback and successful festival offer on festive shopping. (Source)

It is a perfect game-changer during October and November and a great way to improve brand recall.

Different types of offers and discount to offer for Festival sale strategy, Here are some examples

* Percentage-based discount

* Currency value discount

* Free shipping

* Offer Product for liking, following and sharing on social media

* Free gift

* Discount codes

* Exclusive social offers

* Customer loyalty program membership

2. ORGANIZE A CONTEST ON SOCIAL MEDIA –

The online contest is a fantastic way to boost your sale during Festival season.

Online contests are great sale strategies to convert your business leads into precious customers – particularly in the winners’ case as they had just tried your product for free.

The creative contest helps you to enhance your engagement rates, and people get the WOW feeling.

Let people express their emotions and feeling in the contest as Festival sale strategy and find out the perfect gift for them.

Offer the winner (participants who have maximum votes are declared) with the product you sell.

Tools to Run Facebook Contests –

* Rafflecopter

* Shortstack

* Wishpond

* Woobox

* Agorapulse

3. MAINTAIN A DEDICATED LANDING PAGE –

It is essential to give your Offline/online store a festive mood. It surely helps you to maintain a good relationship between the online store and customers.

Do you have your website?

If yes…Then Great! Make a separate page and add a web banner on your website.

Don’t you have any website?

No worry, you can make your perfectly designed landing page festive deals and offers. It is a perfect Festival sale strategy to boost ranking. You can use keywords such as best festive deals, and festive offers that better to target potential. It is the best option to improve search volume also.

Tools to create some converting landing page-

* Unbounce

* Instapage

* LeadPages

* Launchrock

* Hello Bar

4. 360-DEGREE MARKETING APPROACH –

You have a product or service to offer?

Right?

Now get those things to reach to your target audience.

How will you do it?

Adapt a 360-degree marketing approach

It simply means offering the maximum reach of your offers online

Print media - You can take the help of print media such as stocky notes to grab the attention of your customers without being so irritating and pushy.

Animated video teaser- You can make a teaser animated video of your festival offers and promote it through social media, email marketing, etc.

Interlink of social media profile- There have to be the same offers, tone, call to action on each platform.

Affiliate- You can also use affiliate networking and popular website to execute banner ads of some special offers. It will give you an instant boost to your offer.

Paid campaign- Define your budgets, make a plan, ensure strong tech support, and you’re ready for paid ads in social media or search engines.

5. RE-TARGET CUSTOMER –

You can re-target your customer as per their interests, allowing you to send more customized offers, maximizing the chance of a conversion.

Re-target customer is the best festival sale strategy to increase sales.

You can find out consumers who dumped shopping cart and provide value preposition using exclusive offers and deals via search and display ads.

What are the best tools for retargeting ads?

* Perfect Audience

* Meteora

* Artudata

* Google Ads

* Fixel

6. DEVELOP A CO-BRANDING NETWORK –

Have you ever thought of partnering with Coupon sites and start co-branding initiatives?

Mean, you can network with that website and bring your sales to the next level.

It is incredible to show a coupon on your homepage and header part blatantly.

This is a festival sale strategy that should be used by every e-Commerce site owners to keep up a good relationship with coupon sites and to begin co-branding initiatives.

Through this, the offline/online store can get good conversion by increasing traffic to the site & footfall in retail store.

The store can also use affiliate marketing deals of a popular website and maintain banner ads for special offers.

7. EMAIL/TEXT MESSAGE MARKETING –

Data is a new life in the digital world. If you aren’t collecting data from your customers (Include Mobile Number, Email ID), then you should now.

This marketing is an effective festival sale strategy to connect your consumers to improve reach and drive sales. It can give you qualified leads for your festival sale.

You can communicate great festival offers and deals to consumers through mailer communication.

Below are some of the recommended email marketing tools you can try right now –

* ActiveCampaign

* Mailchimp

* Mailjet

* Aweber

* GetResponse

8. PROVIDE CUSTOMER SERVICE –

Customer service is the first-class way to any successful business – if you don’t have it yet, act fast, and make it on high priority. Spice up your customer service for your festival sale strategy.

Try to give feedback and solve queries and grievances ASAP.

Offer customers complete information related to your products or services

CONCLUSION

With the above festival sale strategy, you can boost your offline/online sale and celebrate the festival season, instead of loss made by this corona virus.

And please do not forget to give feedback on above articles, it will help us to improve our products, services ongoing projects & coming projects too.

We are taking care of technical side of retail industry & having more than 10 products in retail only like

Optocare - for customer data, Inventory, Bar-coding & CRM

Optoview - To enhance the trial experience of every product you wear

E-Commerce- Specially tailored for optical industry

AaharStore – To manage your restaurant & café

Website – Full dynamic website for your business purpose with SEO support

CRM - Include Text Message marketing, E-mail Marketing and related content tips

Barcode and Many more

Please let us know if We can help you with above products

For More Marketing Tips Please Like & Subscribe our Page

https://www.facebook.com/i2s2worldOfficial/  &

https://www.facebook.com/opticalsoftwareofficial/

Instant Information Software Service Pvt. Ltd. | LinkedIn

https://twitter.com/instant_pvt

https://www.instagram.com/instant_information_software_s/